August 11,2016

Horizontal Integration Adds Key Leaders to Support Growth

Horizontal Integration (HI) delivers leading digital marketing and technology expertise for Fortune 500 companies, both on a project basis and via strategic staffing solutions. The company is proud to announce two additions to its leadership team: Reed Varner is HI’s managing director—digital agency, and Matt Fairchild joins as vice president—technology.

Reed Varner is a business leader and operations veteran who takes great pride in delivering stellar service and transforming clients into raving fans. He spent 16 years building a digital agency division for Internet Broadcasting – one of the largest digital agencies in volume, executing over 30,000 ad campaigns annually on behalf of local and national media publishers. Varner was responsible for a diverse team including account managers, designers, full video production studio and ad operations experts. His client roster in the broadcast space included Hearst Television, Post-Newsweek, NBC and the Olympics, Cox Media, Univision, CNN and many others.

“It’s an honor to help grow a company that’s already leading the market,” Varner says. “Scaling a business to support incredible demand is a welcome challenge, and I’m proud to be a part of making us both bigger and better.”

Matt Fairchild has spent more than two decades solving business problems through technology for clients in financial markets, energy trading and energy market financial settlements, start-ups and digital marketing. Matt has experience in a number of Minneapolis communications agencies and comes most recently from PadillaCRT, where he was responsible for the digital strategy, user experience and technology teams. He’s worked for a diverse range of brands including Mayo Clinic, Minnesota Vikings, PepsiCo, Bauer, Belize Tourism Board, Sharp Electronics and Baylor College of Medicine and holds several patents for technology-related innovations.

“Every technologist wants to work alongside the smartest people on the biggest, most complex projects,” says Fairchild. “I get to do that every day with HI and our clients, and that’s a dream job.”

HI has experienced double-digit growth every year since its founding in 2004, but the current acceleration is attributed specifically to demand for full-lifecycle support of Sitecore-based digital marketing programs. Alongside the leadership additions, HI continues to hire developers, project managers, QA analysts, UX architects, visual designers and digital marketing strategists to support our clients.

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