Why choose Horizontal Integration for your company needs?

 Horizontal Integration launches a new web platform for Uponor

Uponor offers plumbing, heating and fire safety systems for residential and commercial applications featuring PEX tubing — the most flexible and dependable tubing on the market. They also offer snow and ice melting, turf conditioning and permafrost prevention systems.

Horizontal Integration worked with Uponor to plan and execute a new interactive web platform that supports the company’s strategic vision, positions the new Uponor brand (formerly Wirsbo) and enhances the user experience on the web.

Horizontal Integration developed an online destination that helped maximize Uponor’s competitive advantages and clearly reaffirmed Uponor’s leadership position in the marketplace. The site focused on gearing content into support centers for both homeowners as well as for the trade professionals.

With an extremely tight timeline proposed – Horizontal Integration led a CMS selection process with both Marketing and IT teams – implemented a CMS solution and developed the new web site. The project launched on time and under budget.

The Uponor USA web destination launched in October 2007 to rave reviews and has become the central location for customers and installers to learn about Uponor's heating/cooling, plumbing and fire safety systems.

 Customer Profile

Formerly known as Wirsbo, the company was founded in 1620, forging high-quality steel and weapons for the king of Sweden. Wirsbo changed its name to Uponor in 2006.

Uponor now operates in more than 20 countries throughout the world offering plumbing heating and fire safety systems for residential and commercial applications as well as snow melt and permafrost prevention systems.

 Business Situation

In 2006 the company changed its name and re-branded itself from Wirsbo to Uponor. With this re-branding effort came a new integrated marketing platform as part of their overall communication strategy.. Uponor recognized the web as a central component of this plan and set out to build a flexible and scalable web destination that could serve to educate customers and launch new products as they were developed.

 Solution

Horizontal Integration worked with the Uponor marketing and IT teams to plan and launch this vision. With over 2,300 development hours and the implementation of a cutting edge CMS solution (Sitecore) the vision became a reality and launched successfully in the fall of 2007.

 Results

  • Launched Uponor-usa.com in October 2007
  • Launched Uponor.ca – the Canadian version of the site with both English and French Canadian language support in December 2007