Redefining a Brand
TCF is a bank that’s almost a century old. Periscope is a design firm that creates a full range of cross-media designs. Horizontal Integration specializes in Sitecore development, architecture and user experience. What could catalyze these titans to team-up? Only a complete brand redesign.
TCF Bank set out to redefine and unify their brand, messaging and approach, ranging from television to print to digital. Their goal was to refresh and strengthen their brand to be more relevant to their diverse group of customers.
Periscope took the lead on print and television (and you can read their case study here), but when it came to digital implementation and SItecore development, they turned to Horizontal Integration. We implemented the all-new design, responsive website and Sitecore information architecture. Horizontal Integration curated a user experience in the truest sense, placing the customer at the forefront.
Whether TCF is supplying personal banking, loans, capital funding or any of its other services, money is important. Working together, Horizontal Integration and Periscope designed and built a responsive website that serves the interests of all visitors while keeping the brand consistent across every channel.