You’ve come for answers. Smart solutions to complicated,
move-at-the-speed-of-sound business challenges. From compelling creative
design to technical architectures, from web development to systems
deployment. This is where we merge razor sharp strategies with thoughtful user
experiences and adaptable information technologies.
Who? What? Why? How? We connect with users on a deep and
meaningful level through interviews and usability studies to find out
who you're talking to, what they're looking for, why they want to know
about you and precisely how they use information.
Together, we work to pinpoint your key competitors in the online
marketplace. What are they saying? What are they selling? What are
their users experiencing? How can we implement best practices for
A compelling web experience not only addresses the needs of
users. It must also accomplish your business objectives to deliver a
competitive advantage. Our web strategy employs a disciplined
approach combining the science of web design and art of
We create ecommerce strategies in synch with your business strategies.
Because ecommerce is more than a website. It's about building your online
business. Our strategists know how to get people to your site and how to
keep them them clicking all the way to checkout. We also know what it takes
to bring customers back for more.
Insight is critical to successful strategies and an organic process. We pore over
your site analytics, your original goals and whether the site delivers desired
customer behavior. We identify gaps and incorporate that understanding into
every aspect of our process. We do a post-mortem to check data captured on
the site. We gather user feedback, visitor patterns, sales and traffic, then
compare that to the core business objectives and fine tune for constant improvement.
A smart mobile strategy means truly knowing and understanding your
audience, and tailoring the user experience to that particular device.
We use our knowledge of mobile to create rich and valuable experiences,
helping our clients to capitalize on the technology and evolving user
behavior to achieve their business objectives and maximize their results.
Sure it's a small screen, but when presented with a stunning visual design,
mobile technology packs a powerful punch. Our mobile experts are
highly-skilled at communicating your brand message to mobile devices,
inspiring your audience to interact, learn more, make a purchase or whatever
your objective might be.
In today's market, it is crucial to view the creation of a particular user
experience holistically. By approaching the experience from a responsive
Web design perspective, we are proactively creating a seamlessly compatible
experience across technology mediums. Whether the interaction is happening
via smart phone, tablet or desktop computer, the user is provided with a
cohesive experience and relevant content.
Here we discover the goals, behaviors and motivations of your
users. We then create the primary scenarios in which users see
your company and use your products. These scenarios inform the
design as we move into execution.
We implement our user research and user scenarios to develop an
intuitive site architecture. No matter if it's a website, an
application, a kiosk or a call center screen--our overriding goal is
an interface that is easy to navigate, efficient and makes finding
information a snap.
We arm our creative teams with strategy, competitive analysis, user
scenarios and analytics. Our teams use these tools to create a range of
creative concepts. We can help create your interactive brand. We can
build upon your existing brand and customer research. We can deepen a
customer experience. From there, we'll recommend the concept that
ties together the tone, look and feel that clicks best with your users.
This is where collaboration comes to the page. Our designers create
everything from initial concepts and navigation standards to animation,
type, and final page templates. Through each design step the team
provides feedback to keep our eye on the final goal— results.
Our strategists and copywriters work with your team to develop content
that defines all aspects of the project. Is there enough content to keep a
user engaged? Does the content move the user through a site as the
architects intended? Does the content stay true to the brand? Overall, does
it give the user what they're looking for in your interactive story?
The content we deliver goes a long way in building trust and
loyalty for your key customers. We work lock step with your
people to gather any and all pertinent content. Our development
includes copywriting, image assets, graphics photo and video
We ask many users in many different ways to navigate their way
around. It gives us invaluable insight and gives us a chance to
improve the user experience throughout the design and content. In
short, it lets us know if we've been successful in pulling together
the look, the feel and the learnings gleaned from day one.
Behind cutting-edge creative designs and cool online experiences,
lies our well-planned technologies and platforms that enable it all. We
plan for the success of our clients by crafting technical architectures
and strategies that are sustainable and scalable. By examining and
maximizing your current IT investments, we identify technologies that
can bring a higher level of efficiency and greater business agility.
We empower clients with the necessary tools to keep their sites dynamic and relevant.
Our expertise includes content strategy, content management systems selection and
the technical design and development of robust content management solutions. Our
technologists are constantly dabbling with emerging content management technologies
and paradigms that help simplify our clients' processes. As a Premier Midwest
Sitecore-Certified Partner, Horizontal Integration has over 25 Enterprise
Implementations, 55 Enterprise Deployments and 12 Updgrades to its credit.
We provide content editor training for our clients within the selected
CMS environment, empowering non-technical marketing individuals to
seamlessly manage and control a significant amount of site content and
digital assets. It is our goal to set our clients up to be as
self-sufficient as possible moving forward.
Our websites don't stop at great strategies and great thinking. We walk the talk,
helping our clients design, develop and maintain technology solutions that ultimately
deliver on the ideas. Our web solutions development includes website engineering,
mobile site engineering, portal development, rich internet applications, web services,
social media tools, web content management integration, globalization strategies, web
metrics, email campaign management and more.
To create value across businesses, clients need to capture a complete view of
their customers. Our CRM experts apply years of experience to map out key
customer interaction processes. We examine the entire customer lifecycle and
create comprehensive CRM strategies and tactics. We help enterprises
become more agile, customer-centric and profitable by transforming their
front-office capabilities— from sales and marketing to customer service.
We don't just dabble in technology. It's in our DNA. Working hand in hand
with our user experience experts, our technology architects and developers
have created some of the most complex integrations on the web. This
includes ecommerce integrations, search appliances, social networking
components, video and content delivery networks, email service providers,
backend ERP systems and custom applications.
More than web sites, we bring our technology expertise across all lines of
development including custom windows based applications, call center
management applications, sales force automation, marketing automation
solutions, product catalog management applications and enterprise
Throughout development, our specialists ensure all software is consistent
with business requirements. We test every system and make certain each is
bug-free. We also conduct load testing and security audits. Throughout we
work closely with your IT specialists to maintain quality from end-to-end.
This is where our comprehensive planning, our customized applications and
our robust technology comes to life in the real world. We migrate code from
the test environments to production. We retest and validate performance of
core system units. We test. We double test. We fix. We go live.
In today's market, the views of a social network can bring
unsurpassed credibility to your products and services. Through
major social networks like Facebook, Twitter, Linked In and
YouTube, we invite users to review, blog and share reviews
among themselves--within their networks and on their own terms.
Engaging users means creating communication that flows through
every touch point of the interactive experience. We leverage our
learnings to maximize user behavior on everything from site
registration to email click through. This includes targeted email
marketing campaigns, user profiles and website personalization.
More than a banner ad. More than a mobile alert. Our online media
combines everything we know about users to create an integrated
campaign beyond your browser windows. We build your brand and
promote your messaging through search optimization, social
networks, mobile campaigns and viral marketing throughout the online
To optimize your search coverage, we maintain strict standards in
defining SEO strategies. We refine content throughout development
and deployment. We optimize every area of design and maximize
technology to capture users throughout the web.
We build, design and develop for just two fundamental reasons— to
garner user response and gain marketing results. We continually
measure each and every campaign and improve upon it wherever
possible to maximize your messaging and your bottom line.
At Horizontal Integration you'll find qualified, talented professionals
from every discipline representing every skill set. We recruit and place
our professionals in the way that's most efficient for your project and
your organization. This includes Contract, Contract-For-Hire or Direct
Placement. If you choose, we can also maintain Payrolling for your
When you need to create a communications campaign, you need
someone who can hit the ground running. We retain some of the best,
most skilled talent including, Creative Directors, Creative Designers,
Flash and Web Developers, Information Architects, Copywriters and
Marketing Managers. Our rigorous qualification process means you'll
get precisely the right person for precisely the right position.
How do we identify and retain the best IT specialists in the industry?
Through our unsurpassed screening, our understanding of the
industry and our in-house technology professionals. Here you can hire
the best in the business including, Enterprise and Application
Architects, Developers, Database Administrators, Project and Program
Managers, Quality Assurance Analysts and Business Analysts.
Our placement services give you the ability to be as fluid and fast as
the technology you’re dealing with. Our infrastructure professionals
are among the most qualified and experienced in the country.
Ranging from support services, to hardware/software upgrades
and network installation and support.