Horizontal Integration to Help Content and Commerce Flow for LIXIL Water Technologies
November 19,2018
LIXIL Water Technologies, known in North America for its faucet and bath fixture brands American Standard, Grohe and DXV, markets itself as an innovator in both form and function. With multiple brands selling through multiple channels, LIXIL needs its digital presence to be both beautiful and functional as well.
LIXIL has selected Horizontal Integration to help optimize and improve the web experience of their North American brands. This work will have a number of components, including:
- Planning and implementing enhancements for their digital properties
- Integrating Salesforce and Sitecore together to enable their digital team to build comprehensive marketing campaigns
- Merging all sites onto a single instance of Sitecore and upgrading to Sitecore 9
- Implementing Sitecore Commerce to enable powerful and personalized online shopping experiences
- Taking on managed services for the sites – essentially serving as the operations and support team, including incident response
Chosen for experience and track record
HI rose to the top during LIXIL’s search for a partner thanks to our strong strategy practice, our track record of success with Sitecore and Salesforce implementations, and our experience working with complex brand architectures.
Selling through both retail partners like home improvement stores, through wholesalers, and direct to consumers through its ecommerce site, LIXIL needs a solution that allows it to create multiple custom experiences, which also need to tie into catalog, CRM and commerce platforms. HI has demonstrated its ability to efficiently manage these types of business needs, creating efficiencies and friction-free experiences for enterprise clients.
A vision for the future
Longer term, LIXIL is looking to HI to develop a roadmap that creates smart linkages between the sites that support all of its different audiences – consumers seeking information, retail and wholesale partners, construction companies looking for bids, and interior designers looking for ideas and specifications.
------------------------------
About Horizontal Integration
A certified Minority Business Enterprise with more than 220 employees across our seven global offices in Minneapolis, Denver, Dallas, Vadodara, Bangalore, Dubai and Kuala Lumpur, Horizontal Integration is both a digital agency that helps clients succeed through strategic digital marketing, and a staffing firm that places IT, digital and creative talent in both contract and permanent roles.
About LIXIL
LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Over 70,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.
